The secret to successful social media

CLevelExecutive

One that’s well thought out will help drive brand awareness, boostretweets and followers and encourage audience engagement. The secret to a goodhashtag? Make sure it’s original, clear and catchy. There are some great toolsyou can use to find the best one for your brand. Here are a few examples of topbrand hashtags for social issues on Twitter: IceBucketChallenge A campaign topromote ALS, this hashtag went viral making it impossible to avoid seeingsomeone being doused with cold water when logging into Twitter!BringBackOurGirls Created to campaign for the return of school girls kidnappedfrom a school in Nigeria, the hashtag went viral reaching million users.


MeTooOriginally posted by Alyssa Milano, this hashtag pinged its way across C Level Executive List theglobe in support of those who had been affected by sexual harassment. Itgathered such momentum that it prompted million tweets. Be clear with yourmessage Customers value and respect authenticity. A brand campaign for a socialissue won’t work if people sense something half hearted. A well-crafted pressrelease is not what they want to see on social media. Be clear about what you wantto say, be human and most of all be honest. Patagonia is a great example of abrand that has no issue being very clear on where it stands in terms of climatechange and asking people to take action. How Brands Can Take on Social Issueson Social Media Be well-prepared & trained Taking a stand on social mediacan be daunting even for global brands with experienced marketing teamsespecially if it’s in the face of a social media crisis. So, if you’re adigital marketer looking to get your brand’s voice heard, you may need somehelp to get there.





activism isunderstanding the fundamentals and knowing the tools that can help you masterlistening and engagement. Updated Ensure Success with the Best Social MediaMarketing Course! A course in social media marketing will help you developexpertise and gain an in-depth understanding of social research, strategy andcontent along with the unique features of each social platform. Enroll in ’scertified Social Media Marketing course today to learn from the best to becomethe best. RELATED Brands Doing Corporate Social Responsibility