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Every marketer can admit that the dynamics of changes in social media in recent years has been exceptionally high. This year, for the first time in history, the number of users on Facebook decreased. TikTok is catching up with Instagram in terms of popularity and has already overtaken it in some countries and age groups. Instagram itself no longer calls itself a photo-sharing platform.

A video platform. New apps like BeReal are on the horizon, and the whole Metaverse world doesn't even need to be mentioned. It is very important to keep up with these changes and adapt the brand's activities to them. It is even C Level Contact List the responsibility of the Social Media Manager to observe trends and use them wisely. It's not just platform changes that can be dizzying. They say Content is king.



This entry should be updated to Video content is king . Statistically, we spend the most time watching this format on the Internet. If video is not yet part of the brand's content production plans, you are missing a very big opportunity to reach the audience organically and to have an effective brand awareness campaign. The numbers from reports for our clients speak for themselves.