You also don’t risk bothering prospects

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By using your contact list, you can create your own targeting criteria, which allow you to quickly see who should be included in this email campaign. These criteria can include things like interests, role, or a specific webinar viewed. By contacting an audience potentially interested in your content directly, you increase both the visibility of content and conversion rates. who are unlikely to be interested in this content.


Smart Campaigns, to nurture leads in a highly personalized way The deutschland phone number Smart Campaign is like a marketer’s best friend. It lets you send the right content to the right prospect at the right time. By using it, no two emails that you send to prospects are the same. It’s a highly effective tool that you can use to showcase content and accompany prospects in a highly personalized way. We add all our premium content to it: white papers, webinars, practical kits.




And our most comprehensive blog posts on specific topics that can help move prospects further in the buyer’s journey. If you’ve spent valuable time creating content, it’s vital to promote it well if you want to generate leads and traffic to your website. Promoting content using the right channels will also provide you with a better return on the time and resources invested in the content creation process.