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Harmful to the common interests of everyone." Many other brands have also begun to be dissatisfied with Hema, and Chabiubiu, a medium -to -high -end tea consumer brand, is one of them. His founder once issued a long text to ask Hema, saying that since last month, the product has been removed from Hema, and the goods of tens of thousands of boxes have been required to be cleared within a time limit. The price of the box to the yuan/box has led many customers with high prices of other channels to call for a refund. On the day of the month,
Gu Guojian, a professor at Shanghai Business College, published a document in the public account that because Hema's low -cost strategy has undermined the market price system, the big brand has begun to stop and disconnect Hema, and "strang" for Azerbaijan WhatsApp Number encircling. This is a problem that Hema's low -cost strategy must face, but fortunately, Hema does not seem to care about the "rupture" of the cooperative relationship. It is said that Hou Yi not only reposted Professor Gu Guojian's article, but also revealed that due to discounts selling low prices to sell a certain milk product , Hema has been "blocked throughout the network" by the dairy company, and said that this does not affect the determination of Hema's discounts.
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This also shows that the firmness of Hou Yi reform and confidence in the victory in the future. However, the discount reform is just the beginning. The Hema Year will continue to implement a low -cost strategy. According to Sina report, Hema's goal is to streamline the number of Hema Xiansheng from the existing one. This data means that Hema Xiaosheng will get closer to the two major benchmark brands in the future -the SKU of the Sam Member Shop is controlled by the year, and there are fewer Costco. Hou Yi also said that in the future, Hema must achieve the "" price system, that is, KA goods are a 50 % discount on market price, their own brand is 50 % off market price。
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