the video content.video email marketing landing page exampleWhy is using vid.

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If you are one of those marketers who has played it safe with video keeping your content limited to website landing pages and social platforms, it’s time to marry these two beautiful marketing tools.video email marketingWhat is video email marketing?Video email marketing does not necessarily mean that your email receivers will be playing videos without leaving their inboxes. In fact, marketers often use video email marketing in the capacity of linking a video thumbnail image within an email to a landing page where the video lives.“Due to spam and security reasons, embedded videos are not supported in email across most major email clients,” says HubSpot.

The other thing to consider if you are trying to go the technical route Thailand WhatsApp Number of embedding a video directly into your email is that it might not work for all email receivers and could default to your fallback image (assuming you have one set-up). In order to be safe, it’s easy and effective to create a video thumbnail image, paste that into your email, and link the entire image to a landing page where your video lives.Here’s an example of an email I received from America’s Test Kitchen of what this looks like:video email image with Fresh PastaWhile that image might look like a video, it’s actually an image with a fake play button that links to a gated landing page that requires me to sign up for a course to access.






Did you know that the average office worker receives 121 emails per day? What could be a better way to stand out from the noise then incorporate some engaging video content into these emails? But how effective is video email marketing, really? I’ll let the statistics speak for themselves…Wistia, a video software company, found that using video in email led to 300% increase in email click-through rates compared to emails without video. Even just using the word “video” in your email subject lines has been found to increase open rates by 19%, and reduce unsubscribes by 25%!Data shows that video in email is effective, so what are you waiting for? Here are some effective ways to start incorporating more video content into your marketing emails today.