The rise of the podcast format has been

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Research study. In Spain, according to the Digital News Report  survey, the podcast is in an emerging state , with  of Internet users who listen to at least one monthly, the age segment that consumes this format the most is the one below  years old, with  of users. The percentage drops to  among users aged  or older. This is something you should consider if your target audience is in this age group, including the podcast in your content strategy is a safe bet.  favored by the increasingly popular and extensive use of smartphones.


With them it is easier than ever to enjoy audio content while, for example, you are on your Henan Mobile Phone Number List way to work or out for a run. Another factor that also influences is the change in consumer habits. The bombardment of information and stimuli on the Internet, added also to the small format of mobile screens, has transformed us into impatient consumers who process reading dense or long text increasingly worse. On the other hand, visual or audio content adapts perfectly to our new content consumption habits. .





What advantages does the podcast have in a digital marketing strategy? The format is its main competitive advantage . At a time when we all lead busy lives and have many tasks to perform throughout the day, it is necessary to find a content methodology that allows your audience to better read your content. We can say that textonly publications require special effort and interest, and videos are a format that requires more attention. Merging text with videos has been key to developing successful podcasts .