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But it won’t generate quality cold leads unless you do one thing right: targeting.Before you deploy an ad on social media, you need to select targeting criteria. And the importance of this step can’t be overestimated! Who is your target demographic? What are their interests? What matters to them? If you do your research, you’ll find that perfect niche audience. For example, if you’re trying to sell patio renovations, why not target people who recently moved or people who have an interest in home and garden topics?Facebook targeting by hobby optionsWant to see how this is done? Check out this Case Study about how we generated 732 leads in 2 months for a modular house company.2.
Dominate search engine marketingWhen your customers use Google to Thailand WhatsApp Number find a deck and patio contracting company, you want your ad to show up above the organic (i.e., unpaid) search results. That’s search engine marketing. We’re talking about using Google Ads to drive leads to a landing page on your website where they will hopefully give you their follow-up information.Now, Google Ads can work incredibly well, but they can also be a spectacular waste of money.[size=13.3333px]
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It takes a certain level of expertise to really dial in an effective Google ad campaign, so make sure you get professional support.Also, as a deck and patio contracting company, you’re undoubtedly serving a particular city, town, or region. That means ranking on Google Maps could drive a lot of business your way. Say your potential customer Googles something along the lines of “deck contractor near me.” You want your business to show up listed under that map that appears in the search results.Google My Business listingTo do this, you need a Google Business listing, and enough positive Google reviews from past customers to push your name up to the top.
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