Instagram was a social network

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Instagram Instagram belongs to the Facebook family and follows its success. It is one of the most popular social networks today, with more than one billion monthly active users. If Facebook is aging, most young people are switching to Instagram. In July 2020, more than two-thirds of Instagram users were 34 years old or younger. The largest proportion of users are between 25 and 34 years old, with a slight preponderance of the female audience. It is the generation of Millennials that seeks the lighter, more authentic, visual and dynamic content that Instagram offers.

Instagram was a social network only for publishing everyday Loan Phone Number List photos or important events in the lives of its users. Little by little it acquired new functionalities, the possibility of publishing videos and carousels in the feed, creating stories, making live broadcasts, videos for IGTV and, more recently, reels. And new things emerge all the time. One of the most notable aspects of Instagram is its vocation for sales. Instagram has shopping features like tagging products in posts, and recently launched an exclusive tab called Instagram Shop for discovering products on the social network. On Instagram, it is also essential to consider the combination of organic and paid posts.



While organic posts, stories and reels attract audiences, sponsored posts reach a new audience and help achieve specific Marketing objectives. Check out some success stories of Latin brands carrying out Marketing campaigns on Instagram . Youtube YouTube is the most used social video network, according to the platform itself, there are more than 2 billion monthly active users around the world. There is no doubt that it is the leading video platform in the world. Audiovisual content has a high participation potential, which is why Video Marketing is becoming more powerful every year. Therefore, YouTube must enter your Marketing if you want to build a solid video content strategy.