Whether it exists or not will depend

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With both short and long-term goals. You also may need to work directly with the content marketing team. Expect high competition for these roles as more and more marketers now have the experience required to be successful. Average Salary: $58,704 7. Social Media Analyst If you prefer a behind-the-scenes position, combing through vast amounts of data, the Social Media Analyst role may be for you.

Social Media Analysts review all results from social media C Level Contact List campaigns utilizing analytics tools (such as Google Analytics) as well as the native analytics found on each platform. In this role, you will dive deep into the numbers, identifying the effectiveness of each campaign and the return on investment (ROI) for each. You may also be tasked with presenting this information to senior management to assist in budget decisions as well as marketing strategy.




Average Salary: $50,321 MARKET INTELLIGENCE 8. Social Media Director/Director of Social Media Larger organizations will often have a Social Media Director position available. This role is not a full-scale marketing director position but just a segment of the overall marketing strategy. upon how social media marketing is valued by an organization. Still, when it does exist, the Social Media Director is involved in the high-level decision-making within a marketing department and organization as a whole.