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MimJannat809

The middle of the funnel. Now the more complex questions begin. Cost, credit, functionality, demo, examples, delivery time, packaging, etc. The content from here is more detailed, more segmented, and more precise. How potential customers consume the qualified bottom half of the funnel will eventually tell your salesperson what to focus on when they decide to talk to the customer. It is normal that, even when they have already provided you with their data, the prospect still wants to receive more content before making a decision and that content is also.

Part of content marketing. In the middle of the funnel there is already a combination of content that is delivered remotely and that which is delivered by the seller. And yes, content marketing is also what the salesperson delivers their presentation, their brochure, their objection handling Digital Marketing Service letter, their spec sheet, their credit information, etc. Every piece of content that touches the customer in a sales process is part of the content process. When the prospect becomes a customer is when they advance to the bottom of the funnel and there comes the last phase.



Content marketing that must keep the product and the brand in the customer's mind, even if they have already purchased. It has several objectives, but the main one is to get the customer to recommend and refer the products and, when it is time to buy again, to return. The content below the funnel When the customer has already purchased, signed and or paid, this phase begins. It is when we seek to nurture the customer's experience now we can call them a customer so that they receive what was offered, with the opportunity and quality they expected.