A Critical Point For Preserving Alternatives

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Those companies that have not known how to innovate and adapt to the new digital medium have succumbed. On the contrary, the companies and workers that have adapted have found new market niches or professions where they are able to carry out their activity or promote it. These new professions in the digital environment include previously non-existent occupations such as Content Managers, UX specialists or web analysts.

So, who are the new actors in the labor scene focused on the digital medium? Internet and digital marketing professions The digital environment is in need of specific and highly specialized professional profiles, profiles necessary for moible number data companies in the 21st century: UX specialists The Internet itself can be a cold and sterile medium. That is why companies invest more and more in UX specialists, that is, in user experiences.



Professionals are needed to add value to this experience, so that the user feels comfortable and identifies with what is shown on the network. These specialists take care of it, studying the behavior of the user while browsing and offering solutions adapted to the different user profiles (potential clients, subscribers or prescribers). This figure is especially necessary since, sometimes, in search of an original and attractive web design.