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Google claims it is not biased, but many conservatives claim it is. Using our search engine optimization (SEO) expertise and Ahrefs' vast data base, we wanted to examine data from popular Conservative and Liberal news sites to see if we could identify bias from Google. I thought about it. For those who aren't familiar with Ahrefs, it's one of the top SEO tools that handles a lot of data about the web. methodology result table of contents methodology Conservative news site: Liberal news site: result Is there traffic bias? Internal capacity Branded traffic vs. non-branded traffic Additional explanations of traffic differences There must have been a better way to look for bias. summary methodology
Google makes Australia Phone Number Data hundreds of tweaks to its ranking algorithm every year. Most of these are small and go unnoticed, but sometimes there are big "core" updates that affect the majority of search results. Since Google tells us the dates of these updates, we thought we could detect bias by looking at organic traffic to well-known liberal and conservative news sites before and after these updates. For example, the estimated organic search traffic to Fox News since 2015 is:
Each line represents a Google core update. Google core updates overlaid on Fox News traffic graphs However, we can't tell you much by looking at this data on a single website, so we did the same for the Conservative and Liberal Party's top news sites. These are taken from AllSides Media Bias Ratings. Here is a list of these websites: Conservative news site: new york post last refuge drudge report federalist orange county register Epoch Epoch washington times Christian Broadcasting Network national review town hall mark levin show rush limbaugh show Breitbart newsmax national interest gateway reviewer red state PJ Media washington examiner fox news christian today zero hedge daily caller The Blaze daily wire Liberal news site: vox US News & World Report washington post CNN hustle and bustle NBC News hollywood reporter Los Angeles Times Yahoo News Al Jazeera rolling stone HuffPost.
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