The Search Network often shows us more specific answers to what users are sea...

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Monitor your YouTube display ads Whether you’re using audience targeting to reach people on YouTube Users, or manually select specific YouTube placements, it's still important to monitor placement reports. This section in Google Ads allows you to find out which placements you may want to exclude from your campaigns (you can now use Google Ads Dynamic Exclusion lists make this easy).



If your initial targeting expands beyond managed placements, you can also find B2B Email List new placements to try and target. YouTube Display Ads — Location of the Ad Display tab in Placements in Google Ads In your reports, make sure you're looking at the "Ad Placements" tab. These are not the placements you're targeting, but the placements where your ads are actually showing. Even if you only have managed placements in your ad group targeting,







Monitor them closely Your placement reports. As we discussed in the previous section, you may find that multiple placements appear in your reports that you didn’t intend to target. Measuring the Value of YouTube Display Ads One thing I’m often asked irritates me Question: “Why are our display campaigns not converting as well as our search campaigns? "We have to put this comparison out of our minds. Yes, your Display Network campaigns can convert, and that's something we should all be striving for. But we can't forget the difference between Search and Display Network differences in user intent.