The term PPC

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Otherwise, they will see a competitor's page and buy their products. The same idea applies to both product pages, like in the example above, and content pages, like blogs . After all, part of the shopping journey involves doing a lot of research on the topic before thinking about spending . As you can see, despite the English name, the concept is simple. The practice is a little more complex, because it encompasses several actions that only work well even when used together. We can divide an  strategy into two parts: On Page and Off Page.



The good news is that On Page  represents the majority of Gansu Mobile Number List the strategy. Therefore, your chances of success depend, for the most part, on your planning and execution, and depend much less on external factors. And what would the Off Page  be ? As the name implies, it is the part of the work that involves elements outside the page and, therefore, beyond your absolute control. The best example of this is backlinks from other pages to your website. Despite that, you can still (and should) plan your link building actions well to obtain backlinks, since they are very relevant for positioning. What is PPC.





The term PPC also comes from English (Pay Per Click) and means "Pay per click". Out of context, the name may sound strange, but we are talking about a type of sponsored link. Sponsored links are nothing more than text ads, the type found at the top of Google search pages. Unlike , which consists of positioning a page organically (without paying for ads) at the top of search engine results, sponsored links are a way to take shortcuts. On Page  is basically all the elements that you can keep under control, meaning it's up to you to perform and see the results.