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Yes, I do open some of them, but only if they are super appealing to me.This might seem discouraging for all you email marketing ecommerce folks out there, but it is likely a challenge you are already aware of. Being a marketer in the ecommerce industry is not an easy thing. The space is like New Years Eve in Times Square—it is jam-packed! Yet, email can’t be ignored. In fact, 80% of retail marketers indicate that email marketing is their greatest driver of customer retention.
So how can you stand out against the flood of other Egypt Phone Number List emails loading up your target customer’s inbox? Here are 11 ways to improve your email marketing for ecommerce—and make those message un-missable!1. Make your subject line POPThe first few tips are ALL about email subject lines. Why? Your email subject line is like the cover of your book. It needs to be super gripping and compelling to convince that person with 27,000+ unopened emails in their inbox (aka me) to open yours.
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In fact, 35% of email recipients open email based on the subject line alone, according to Convince&Convert.So how can you make your email lines open-worthy? Here are a few things to consider:Think outside of the box, and get creative with your copy!Use simple, understandable language (no big words, please).Use ALL CAPS when appropriate.Use exclamation marks to show enthusiasm.Put the BEST highlights of your email in the subject line.
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