Developing personas Persona is a tool that presents

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Work Benefits GIF  Find  Share on GIPHY U audit  benefits U audit is a tool that eamines the usability of websites and applications. Thanks to a set of research methods and techniques, it allows you to determine what may discourage a user from using a product or service. At the same time, it helps determine what users think and what motivates them. The users perspective is important in the study, but so are business goals. So much for the theory  if you decide to do a U audit, its purpose will be determined before the work begins. The primary goal is to improve the functionality of the website, but it often happens that customers report a specific problem, such as a significant drop in some factor e.g. forms sent, despite an increase in website traffic.


Below I will describe the net steps during the audit . Plugging in the hot jar Hot jar is a tool Europe Cell Phone Number List that allows you to preview user behavior on the website , analyze recordings of their paths and create the socalled heat maps. The more valuable recordings, the better the basis for analysis. . Data analysis from Google Analytics Data analysis, such as traffic, bounce rate or audience data .  the profiles of potential customers. It allows for a more empathetic understanding of the target group by developing hypothetical recipients. Profiles represent users who use the site.





The purpose of preparing personas is to define the purposes for which hypothetical users use the website under study. Personas also allow us to better understand the emotional background of users, their needs and personality types. . Checklist A checklist is a tool containing a list of features and conditions that a website or application should meet. The set of these features may be developed by the research team or based on generally accepted principles. In the audit, a point website usability checklist is used to initially assess the websites usability and functionality . It allows you to assess the users first impression after landing on the website. .