To wrap up our list of marketing stats

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86% of businesses say video marketing has helped them increase website traffic. 91% of companies use videos in their marketing campaigns. People are 35% more likely to continue watching a personalized video than a non-personalized one. 91% of consumers want to see more video content from companies. 65% of businesses add captions to their videos for accessibility purposes. Over a billion hours of video content are viewed on YouTube every day. Lead generation statistics The end goal of marketing is to earn revenue. But to do that, you first need to drive sales.

And to do that, you need to generate leads. Leads are people who Belgium Phone Number Data have an active interest in your business, products, or services, but aren’t yet ready to convert. To help you generate more leads, here are a few useful stats to keep in mind: 50% of businesses view lead generation as their top marketing priority. 53% of marketers say that over half their budget goes toward lead generation. When you follow up with an online lead within five minutes, you increase their chances of conversion by 900%. The average conversion rate from leads to customers is around 4%.



60% of marketers say that inbound marketing is the best method for generating high-quality leads. 80% of new leads never convert into customers. Outsourcing lead generation can help businesses drive results that are 43% better. 41% of businesses struggle to follow up with leads quickly. 61% of marketers consider lead generation to be their most challenging task. Nurtured leads make purchases that are 47% bigger than non-nurtured ones. Miscellaneous marketing statistics  we have a handful that didn’t fit perfectly into any of the previous categories.