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Why not use Google’s Ad Variations to test which approach does a better job of communitcating your value prop? Here’s how that plays out with each version of Ad Variations: Find and replace: Replace a thing (feature) with what that thing helps your prospects accomplish (benefit). Update text: Swap out entire description lines to test whether benefits are worth focusing on in your ad copy (if you’re nervous about dumping features, remember that you can include them in your callout extensions and structured snippets). Swap headlines: Try a feature-centric Headline 1 and a benefit-centric Headline 2 (where does the CTA go? You be the judge); reverse, rinse, and repeat.

A/B testing storage for 1GB of MP3s or 1000 songs in your pocket By Benin WhatsApp Number testing “what does my product do” against “how does my product make your life better” in every campaign in your account—regardless of search intent—you can unlock the secrets to both CTR and CVR. Final Thoughts Thanks to the Google Ads Variations feature, it’s never been easier to determine your top-performing ad creative and then test (and test and test and test) some more. But, oddly enough, there don’t seem to be too many advertisers taking advantage of it. Do you smell that? That, my friend, is opportunity. Allen Finn MEET THE AUTHOR Allen Finn Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.

Did you know that 1 billion hours of YouTube are watched by users per day? That’s equivalent to 8.4 minutes per day per human! With its widespread popularity, it’s hard for marketers to ignore the video marketing channel. But with such high popularity comes high competition. The channel is crowded with an endless library of hasvideo content, so how can you stand out? how to get more youtube subscribers We’ve all caught ourselves binge watching hours upon hours of cat videos. There is nothing to be ashamed of! The question is, how can marketers steal attention away from these famous cats to get more eyes on their own YouTube channels.