The B2B marketing funnel consists of

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Segmentation by how ready contacts are to buy 4 main stages: Awareness: a lead becomes aware of their problem. Evaluation: a lead identifies and compares different products or services. Purchase: a lead becomes a customer by making a decision to purchase. Retain: the customer is engaged, becoming more loyal to your business. The expectations of leads (and customers) vary for each of these stages.

As does their readiness to buy. So, it’s a good idea to Phone Number Data segment your contacts based on how close they are to purchase. This will let you send them content that is appropriate to the stage of the funnel they are in. Let’s say you’re an agency that creates websites for B2B companies. Using Plezi’s tracking feature, you’ve identified where leads are in the buying cycle. The next step is to focus on the segment of contacts in the evaluation stage to send them personalized content.




This content should educate and guide leads, while positioning your product or service as a solution to their problems. Why not create an email marketing campaign that sends them a white paper called “5 reasons to use an agency to create a successful B2B website”? steps content At Plezi, we created our Smart Campaign specifically to segment an email list by how ready contacts are to buy.