Chen Guangbiao shows off his wealth for public welfare

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The third level is the need for love and belonging . Finding social connections and circles is an upgrade of human desires. QQ, WeChat, Douyin, and various communities are all social software that emphasize circles and a sense of belonging. Your copywriting must describe life. There are all kinds of things, everyone rides the wind and waves based on their attitude. The fourth level is the need for respect , which distinguishes my sense of class. Luxury brands are the best example. The copywriting should be serious, not downtoearth, no matter how vain you are, no matter how simple you are, or no matter how you don’t understand.


If you look at the copywriting of bigname bags, they naturally have a sense of distance. The fifth level is the need for selfrealization . Only values ​​are discussed, and product selling points can be weakened. The world's most famous sports brand Nike, FMCG drink Co Armenia WhatsApp Number caCola, technology brand Apple, and Tesla, which occupies the commanding heights of all mankind's dreams, only need to talk about values. The brand has become a religion, and fans are believers. Content marketing creates entertainment In the age of entertainment to death, all content must be entertaining. Entertainment is the spiritual need of the general public.





Nonentertainment information cannot break through communication barriers, cannot attract public attention, and cannot have influence on the entire network. There are several ways to create entertainment content It is to create controversial topics, use your information to create opposition to certain secular values, and let others criticize you, attack you, and discuss you. Black and red are also red, and they become popular first. It is to create a big event , to create the world's most powerful challenge, a creative event that makes netizens marvel at it and immediately have the desire to share it.Li Yang stands on the street with a sign, JeanClaude Van Damme challenges the oneword horse, It's all entertainment content. The third is to engage in scandals .