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Sunlight, Lipton, Dove, Pond, Vaseline are brand names belonging to the business. However, there are also some cases where the brand name and business name overlap, such as Pepsi company. Is a brand name a trademark? Some people believe that a brand name and a trademark are the same thing. To put it more simply, the brand is the soul and the brand is the body. Brands are created in a short time, while building a brand and leaving an impression on customers takes a long time. Trademarks are recognized and protected by State management agencies. On the contrary, a brand is the result of a business's long-term efforts and recognition by key consumers. The role of brand name in business development After learning what brand name means, let's explore together the special roles of brand name for businesses.



First, a brand name can help businesses "shoot memory arrows" into customers' minds Email Data more quickly and accurately. On the contrary, if the brand name is not good, the business can still exist but it takes a long time to get closer to customers. The role of brand name in business development The role of brand name in business development Firstly , the brand name is what customers see when your business appears on the market. A brand name is a product, allowing customers to remember, accept, support, oppose, or boycott. Therefore, you can do marketing and have an attractive business strategy, but if customers cannot name the brand, it is meaningless. Second , brand names help businesses convey communication messages to customers. The brand name itself contains a hidden message and is a communication tool that helps communicate and tap into customers' subconscious minds.



Third , brand names help distinguish businesses from each other. Therefore, it is always the focus of any brand development program. Fourth , a brand name is considered a tool to protect its owner against unfair competition from competitors such as: copyright theft, copying, ... The more valuable a business's brand name is, the more it affirms its position. Over time, the name can bring a business a steady stream of profits. Therefore, when choosing a business's brand name, it needs to be based on certain principles. See more articles: What is Brand identity? Roles and ways to build brand identity Principles for setting an effective brand name Naming a brand is one of the extremely important steps, contributing to the success of the business. Trademark name is protected No matter how good a brand name is, if it is not legally protected, it is easy to be plagiarized.