Also, accounts that rely on automated bidding strategies or automatic rules

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These accounts may see a significant increase in measured conversions as a result.In the meantime, Google is encouraging clients who currently use the converted click metric to manually migrate in advance, and they’ve provided an easy tool to migrate to conversions in the tools tab. From the tool bar in AdWords, advertisers can migrate early by doing the following:Select ConversionsClick on the “Converted Clicks is going away” notification (highlighted here in green)converted clicks going awayGoogle will provide an estimate of the difference between how it measures converted clicks and conversions in your account.



Review this to understand the impact this will have in your account.move converted clicks to conversionsYou have the Greece WhatsApp Number Data option to either approve these changes and migrate immediately or be walked through how to minimize the difference between the two conversion metrics.Who is most affected by this change?Any clients who were previously using converted clicks or not including cross-device conversions in their conversion metric will notice an uptick in their reported conversions at the end of September. and scripts around CPA should expect to see some turbulence in their campaigns as Google will report more conversions and consequently a lower CPA.







These lower reported CPAs may make automatic bidding strategies increase their CPC bid, and these advertisers should prepare for the CPCs to rise and to spend more money on these campaigns. Review your campaign settings to see if your campaigns use either enhanced CPC (eCPC) or a CPA based bidding strategy and adjust your targets in advance!How to minimize the reported difference between conversions and converted clicks.