The Impact of Internet of Things (IoT) on SEO in

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In other words, to attract the IT decisionmaker, you must transform your best customers into ambassadors . the IT decision makers sources of information for your marketing strategy The IT decision maker gets information offline As we like to regularly remind our clients, an effective marketing strategy is one that integrates a digital part but also offline actions. The CMIT study tells us that  of IT decisionmakers appreciate finding out about a supplier within professional clubs.  of IT decisionmakers appreciate trade shows,  


Like to have a onetoone meeting with the supplier and  participate in a supplier event such Mexico Phone Number Data as breakfast or open house.  and The IT decision maker gets information online! Offline actions are very useful to attract the IT decisionmaker who already knows you at a minimum and who ultimately has already identified you as a possible solution. For decisionmakers who dont know you, it is essential to carry out online marketing actions to attract their attention from the start of their purchasing consideration. BB lead generation stats  of BB





Decisionmakers start their purchasing considerations on a search engine. The Internet plays a major role in the buyers thinking in BB, especially in IT where the decisionmaker is naturally more connected. The study shows that  of IT decisionmakers like to find out about a supplier on social networks.  also like to get information via Emailing . Note that only  of IT decisionmakers favor telephone requests! What marketing content does the IT decision maker like to consult during the purchasing journey? the marketing content consulted by the IT decisionmaker in his purchasing considerations