You can develop a customer journey

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Motivation : Are they present on your e-commerce site to learn more about your products and your sector of activity? Are they ready to buy or are they just window shopping? Knowing customer motivation allows you to personalize content accordingly. Pain points : What frustrates your customers? If you know this, you can offer a solution to their pain points. Preferred Content Channels : Knowing your customers' favorite sites, social networks, and apps can tell you the best way to reach them.

Are they young and Snapchatting, baby boomers Last Review who recently adopted Facebook, or something else? If you have a single business, you should be able to create a unique buyer persona . Ways to gather information to create a buyer profile and guide content creation for e-commerce may include: Form fields for entering personal information on your website Contact databases Interviews with existing and potential customers Feedback and insights from your sales and marketing teams By understanding your buyer's way of thinking and creating a profile.



Map outlining their buying process so you can deliver content that matches it. For example, Hugo wants to become a handyman and buy an electric drill and bits. But he's intimidated by stores frequented by die-hard professional builders, who seem to speak a foreign language. He is drawn to stores that cater to those looking to renovate their homes and that provide information in everyday terms as well as practical, helpful tutorials. Ultimately, he is likely to make a sale to the company that provides him with useful information, meets the buyer's needs, and presents.