Define the attribution model. Attribution models

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The website sends a , the site sends a notification to indicating that the user has visited the site and converted. This information will then appear in the platform’s advertising reports. Set up event tracking. Event tracking (or event tracker) is a custom Analytics configuration that allows you to track specific user actions on your website.

For example: download an e-book, watch a video (play, pause), scroll a indonesia dataset page or click an image. Define attribution models Attribution models are different ways of attributing conversion gains to marketing channels while tracking the user journey. Models can be configured in Analytics and Ads. The most common model is last-touch attribution, where the last channel a user visited before making a purchase will be counted as a conversion.

It can be much more complex and spread through channels that have access to it. has a greater impact on conversions, so Have a greater impact on conversions. Therefore, there are other models: first, interactive, linear, location, time, and personalization. Attribution model. How to create a tracking table? After you set up data tracking, you can use tools to collect and track metrics.